Marketing is still one of the few landscapes that changes so rapidly, that it s tough to keep pace with all the newest practices. Here are 10 marketing tips, depending on the current trends, to maximize your approach this season: Seek opportunities to diversify your approach by initially studying your target audience. One great marketing tip that is frequently misunderstood is that a successful campaign starts with a great product or service, but if you can also present an angle that will resonate with your target audience, then you have an opportunity to expand your reach. Don’t be afraid of “off-label” ideas, as these are among the most successful marketing strategies. For example, if you are in the real estate industry and want to increase your client base in submarkets outside of your traditional turf, why not launch a marketing campaign touting your expertise as a Realtor who deals with homes for example?

Another one of the most important marketing tips for this season is the integration of your company’s mission and vision with your product or service. Many marketers fall into a dead end when it comes to this aspect and end up creating products and services that don’t accurately reflect what their business is all about. If you aren’t selling a product or offering a service that is aligned with what your brand is and everything it stands for, then you are doomed to fail. Marketers must take it upon themselves to ensure that their strategy fits in with their company’s mission and vision. Whether you choose a multi-platform marketing automation platform or a custom content strategy, having your brand make an appearance at every stage is critical.

Finally, one of the most overlooked marketing tips for this year is positioning your product or service well within your target audience’s circle of influence. For example, if you are operating in the real estate niche, you want to position yourself as someone who is more than capable of solving homeowners’ problems. This doesn’t mean you should lie about your expertise, but it does mean positioning yourself so you can be trusted in a new or growing market. Positioning is crucial; otherwise, you could easily find yourself drowning in competition with dozens of marketers who have already carved out niches that will stand the test of time.